The first time I learned about veganism was shortly after launching my very own cheese business. Talk about bad timing, right?

The “problem” was that the business was doing great. I was making money, and for the first time in my life, I was my own boss. But then, everything changed.

I quickly discovered the dark side of the dairy industry. It hit me hard; not only were my favorite foods in the world tied to unimaginable animal cruelty, but I was actively promoting and selling them to others.

There was no going back. It didn’t take long for me to make a life-changing decision: I closed my business, gave up dairy and all animal products, and committed to sharing the truth with others.

Over the past decade, I’ve delivered hundreds of lectures, managed large-scale projects, and, as a content creator, created videos that have reached tens of millions of people.

Through these experiences, I’ve learned how to craft impactful vegan messages, communicate our lifestyle more effectively, and inspire others to embrace change. I also discovered that many of the challenges and struggles we vegans face are universal.

That’s why I decided to create VeganPRO: to provide the tools and techniques that can help overcome these challenges, become better vegan advocates, and spark a ripple effect where vegans inspire others to go vegan—who then inspire even more.

Thank you for being a part of my journey. See you in the course.